It’s tax appeal time in Australia.
For those outside of Oz, our financial year ends on 30 June. As such most charities run “tax” appeals throughout May and June, and for many it’s their biggest time of individual giving for the year. Even bigger than Christmas for some.
Continue reading “Deep breath. Remember last year.”
In my first fundraising gig in the UK, I worked for a telephone fundraising agency. It’s there I learnt the art of asking and having real conversations with supporters.
But there was one piece of work that irked me then that still irks me today.
Continue reading “Value versus Values”
Retaining donors recruited on the street (face-to-face) is hard work.
In many respects its the elephant in the room, or has been for many years. Generally accepted that you’ll lose almost half of those regular givers recruited within the first 12 months.
Continue reading “Why something is better than nothing”
I know very little about Marrissa Mayer, but I certainly think she got it wrong when she recently ordered staff back into the office, banning working from home arrangements.
I’m not going to take pot shots at her, many already have.
Continue reading “Beyond the water cooler”
This post below has just been published on 101fundraising – Crowdblog on Fundraising
We all love watching a good video clip. In the last couple of years we’ve been captivated by the likes of charity:water, Kony, and now the zillion versions of the Harlem Shake.
Lots of views, tonnes of excitement, all bringing something a little unique.
Video presents both an opportunity and a threat for fundraisers.
Continue reading “The power of video storytelling: part deux”