Turning your DM Acquisition pack around

Direct Mail Acquisition is harder than sober karaoke.

We have been working with the amazing team at the PA Research Foundation since 2014. Looking to grow the individual giving program, they decided to invest in premium acquisition. We chose a case study about a patient of the PA Hospital who has the type of breast cancer that wouldn’t respond to current treatments. Her only hope was that research being undertaken at the PA would reveal how best to target her type of triple negative breast cancer.

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Where your online gifts are really from this Christmas

It’s a month after your latest appeal. You’re looking at the results with (hopefully) a smile, thinking—we did it, we smashed it. And look at all those online gifts! That digital push really paid off.

The Facebook ads you ran, the online piece the local newspaper picked up and the display ads you ran through Google performed incredibly.

Nahhhh…

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Could we just add a tick box for…

How many times have you heard this?

“We need to identify possible bequestors… let’s put a bequest tick box on the appeal response mech.”

“Let’s put a regular giving tick box on the appeal response mech. We’ll still get the cash donations and we’ll get some new regular givers too!”

“Why don’t we add a request for volunteers on the appeal response mech? What’s the harm?”

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