We all know that imagery plays such a crucial role in fundraising appeals. But what happens when we don’t have time to hold a photo shoot? Or the beneficiary photos provided don’t really cut it? Or the case study is an unborn child where there are no images? Is there a way to convey need either with limited imagery or without any at all?
I’m not sure about you, but I’m a big fan of quick and dirty analysis. If you can take a quick look at something and make a judgment that can be the most efficient way to approach things.
Around 70% of Australian households own a pet, but most of them are likely unprepared if something happens to their furry friend. Would they know what to do if their dog was choking or bitten by a snake? This pocket-sized guide developed by the RSPCA is filled with excellent information that helps pet owners feel prepared in case of emergency.
We all know intuitively that a strong sense of urgency increases the likelihood that someone will respond to your appeal. “If I can’t raise the money by next week, this will happen…”
But it can be tough to resist the temptation to include an arbitrary date. For example, “please respond by X number of weeks after lodgement deadline”, particularly in an appeal that doesn’t offer a natural (easy) deadline like the end of the financial year.
At some point in your fundraising career, you’ve likely heard great things about the use of matched giving in appeals. Not only are you ‘guaranteed’ a significant gift thanks to the generosity of an amazing supporter or an organisation that believes in your cause and has agreed to match donations to an agreed level, it’s also an incredible incentive for others to give more—knowing that their own gifts will be stretched.