The article I’m sharing below also appears in the latest issue of Fundraising and Philanthropy magazine, but I wanted to share it with you here too. It’s nice to remind ourselves from time to time, of the things that get in the way of brilliant fundraising!
If I read one more article or hear one more corridor comment at a conference suggesting “the fundraising environment is tough” I may spontaneously combust.
For those outside of Oz, our financial year ends on 30 June. As such most charities run “tax” appeals throughout May and June, and for many it’s their biggest time of individual giving for the year. Even bigger than Christmas for some.