Is there such a thing as Facebook nirvana?

Generating leads from Facebook is getting harder. Much harder.

The number of advertisers has doubled in the last 18 months alone (from 3m to 6m). Facebook is becoming more selective over the content it shows and even if you have the budget to run lots of ads, at the moment, 75% of the newsfeed content Facebook promotes is for organic posts. This means it is better to have one high quality, engaging ad for every three to four organic posts and to put in much more thought around how best to manage your Facebook Page.

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A picture paints a thousand words…

We all know that imagery plays such a crucial role in fundraising appeals. But what happens when we don’t have time to hold a photo shoot? Or the beneficiary photos provided don’t really cut it? Or the case study is an unborn child where there are no images? Is there a way to convey need either with limited imagery or without any at all?

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It’s not just what you see…

Around 70% of Australian households own a pet, but most of them are likely unprepared if something happens to their furry friend. Would they know what to do if their dog was choking or bitten by a snake? This pocket-sized guide developed by the RSPCA is filled with excellent information that helps pet owners feel prepared in case of emergency.

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Tis the season…

We all know intuitively that a strong sense of urgency increases the likelihood that someone will respond to your appeal. “If I can’t raise the money by next week, this will happen…”

But it can be tough to resist the temptation to include an arbitrary date. For example, “please respond by X number of weeks after lodgement deadline”, particularly in an appeal that doesn’t offer a natural (easy) deadline like the end of the financial year.

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