Tell me: which camp do you sit in?
Well, shout out to all you fence sitters because in this case, your indecisiveness has paid off. Sometimes bigger is better. But sometimes, less is more. And today I want to share with you an example of how both can be true—for the same campaign.
Continue reading “Bigger is always better, right?”
I wanted to share with you some experiences I’ve had which have helped change the way bequests are viewed internally, in particular how to make it part of the wider organisational culture.
Continue reading “3 really important questions”
Generating leads from Facebook is getting harder. Much harder.
The number of advertisers has doubled in the last 18 months alone (from 3m to 6m). Facebook is becoming more selective over the content it shows and even if you have the budget to run lots of ads, at the moment, 75% of the newsfeed content Facebook promotes is for organic posts. This means it is better to have one high quality, engaging ad for every three to four organic posts and to put in much more thought around how best to manage your Facebook Page.
Continue reading “Is there such a thing as Facebook nirvana?”
We all know that imagery plays such a crucial role in fundraising appeals. But what happens when we don’t have time to hold a photo shoot? Or the beneficiary photos provided don’t really cut it? Or the case study is an unborn child where there are no images? Is there a way to convey need either with limited imagery or without any at all?
Continue reading “A picture paints a thousand words…”
Around 70% of Australian households own a pet, but most of them are likely unprepared if something happens to their furry friend. Would they know what to do if their dog was choking or bitten by a snake? This pocket-sized guide developed by the RSPCA is filled with excellent information that helps pet owners feel prepared in case of emergency.
Continue reading “It’s not just what you see…”