Generating leads from Facebook is getting harder. Much harder.
The number of advertisers has doubled in the last 18 months alone (from 3m to 6m). Facebook is becoming more selective over the content it shows and even if you have the budget to run lots of ads, at the moment, 75% of the newsfeed content Facebook promotes is for organic posts. This means it is better to have one high quality, engaging ad for every three to four organic posts and to put in much more thought around how best to manage your Facebook Page.