Matched Giving—the answer to all fundraising prayers…

At some point in your fundraising career, you’ve likely heard great things about the use of matched giving in appeals. Not only are you ‘guaranteed’ a significant gift thanks to the generosity of an amazing supporter or an organisation that believes in your cause and has agreed to match donations to an agreed level, it’s also an incredible incentive for others to give more—knowing that their own gifts will be stretched.

Continue reading “Matched Giving—the answer to all fundraising prayers…”