We all know that imagery plays such a crucial role in fundraising appeals. But what happens when we don’t have time to hold a photo shoot? Or the beneficiary photos provided don’t really cut it? Or the case study is an unborn child where there are no images? Is there a way to convey need either with limited imagery or without any at all?
I have some news I wanted to share with you. Take a peek at the video below, it’s only 2 minutes long.
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Jono and the fed team
It’s tax appeal time in Australia.
For those outside of Oz, our financial year ends on 30 June. As such most charities run “tax” appeals throughout May and June, and for many it’s their biggest time of individual giving for the year. Even bigger than Christmas for some.
In my first fundraising gig in the UK, I worked for a telephone fundraising agency. It’s there I learnt the art of asking and having real conversations with supporters.
But there was one piece of work that irked me then that still irks me today.
Retaining donors recruited on the street (face-to-face) is hard work.
In many respects its the elephant in the room, or has been for many years. Generally accepted that you’ll lose almost half of those regular givers recruited within the first 12 months.