Direct Mail Acquisition is harder than sober karaoke.
We have been working with the amazing team at the PA Research Foundationsince 2014. Looking to grow the individual giving program, they decided to invest in premium acquisition. We chose a case study about a patient of the PA Hospital who has the type of breast cancer that wouldn’t respond to current treatments. Her only hope was that research being undertaken at the PA would reveal how best to target her type of triple negative breast cancer.
We all know that imagery plays such a crucial role in fundraising appeals. But what happens when we don’t have time to hold a photo shoot? Or the beneficiary photos provided don’t really cut it? Or the case study is an unborn child where there are no images? Is there a way to convey need either with limited imagery or without any at all?
For those outside of Oz, our financial year ends on 30 June. As such most charities run “tax” appeals throughout May and June, and for many it’s their biggest time of individual giving for the year. Even bigger than Christmas for some.