Could we just add a tick box for…

How many times have you heard this?

“We need to identify possible bequestors… let’s put a bequest tick box on the appeal response mech.”

“Let’s put a regular giving tick box on the appeal response mech. We’ll still get the cash donations and we’ll get some new regular givers too!”

“Why don’t we add a request for volunteers on the appeal response mech? What’s the harm?”

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A picture paints a thousand words…

We all know that imagery plays such a crucial role in fundraising appeals. But what happens when we don’t have time to hold a photo shoot? Or the beneficiary photos provided don’t really cut it? Or the case study is an unborn child where there are no images? Is there a way to convey need either with limited imagery or without any at all?

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