Tis the season…

We all know intuitively that a strong sense of urgency increases the likelihood that someone will respond to your appeal. “If I can’t raise the money by next week, this will happen…”

But it can be tough to resist the temptation to include an arbitrary date. For example, “please respond by X number of weeks after lodgement deadline”, particularly in an appeal that doesn’t offer a natural (easy) deadline like the end of the financial year.

Continue reading “Tis the season…”