It’s not just what you see…

Around 70% of Australian households own a pet, but most of them are likely unprepared if something happens to their furry friend. Would they know what to do if their dog was choking or bitten by a snake? This pocket-sized guide developed by the RSPCA is filled with excellent information that helps pet owners feel prepared in case of emergency.

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Tis the season…

We all know intuitively that a strong sense of urgency increases the likelihood that someone will respond to your appeal. “If I can’t raise the money by next week, this will happen…”

But it can be tough to resist the temptation to include an arbitrary date. For example, “please respond by X number of weeks after lodgement deadline”, particularly in an appeal that doesn’t offer a natural (easy) deadline like the end of the financial year.

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Matched Giving—the answer to all fundraising prayers…

At some point in your fundraising career, you’ve likely heard great things about the use of matched giving in appeals. Not only are you ‘guaranteed’ a significant gift thanks to the generosity of an amazing supporter or an organisation that believes in your cause and has agreed to match donations to an agreed level, it’s also an incredible incentive for others to give more—knowing that their own gifts will be stretched.

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