flat earth direct

creating great fundraising campaigns

what we do

f e d is an agency dedicated to effective fundraising for good causes.

We’re passionate about what we do. And we are obsessed with getting the best results, to help make more money for causes we care about. We do this by bringing the best people from around the world to plan and create awesome direct response campaigns.

Founded in 2011, our unique set up allows us to work with organisations large and small, of all shapes and sizes, all of whom are trying to make the world a better place.

fed insights


A picture can paint a thousand words

We all know that imagery plays such a crucial role in fundraising appeals. But what…

Doesn’t Matter How Small You Are

Today I’d like to talk to you about the little guys. I don’t mean little…

Tis the season

We all know intuitively that a strong sense of urgency increases the likelihood that someone…

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    Helping the Flying Doctor Soar

    Tripling appeal net income

    Royal Flying Doctor Service Queensland (RFDS) is an iconic Aussie organisation, providing incredible, around-the-clock healthcare to Queenslanders in need.

    There was a longstanding direct mail program in place, but growth was non-existent and RFDS desperately needed more income to fund its vital service.

    Read more

    some of the incredible organisations we’ve worked with recently

    what our partners say about us

    Agents of Good have been partners with the incredible team at flat earth direct since day one. It is always inspiring working on campaigns that tell stories and connect to donors with fed’s wonderful team. The expertise, experience and enthusiasm that fed bring to each project creates results that speak for themselves.

    John LeppAgents of Good

    I love working with flat earth direct and, despite being in another hemisphere, they always make me feel part of the team. We share the objective of raising as much money for our charity partners as possible, and, for me as a copywriter, it's a great privilege to have such amazing, emotional stories to share.

    Aline Reedfreelance copywriter

    It has been an immense pleasure working with flat earth direct. Through fed, I have been afforded the opportunity to capture and share some of the most inspiring and meaningful stories that one could ever hope to tell. One would be hard pressed to find a more welcoming, passionate and driven team of professionals with which to work.

    Warrick Marshfreelance videographer

    Clever Contacts has worked closely with fed on many successful phone campaigns. The fed team always looks at innovative ways of assisting organisations in building sustainable fundraising programs. fed’s tailored approach to each client and campaign makes them great value and incredibly trustworthy.

    Shannon LaverackClever Contacts

    The fed and GiveEasy partnership is unique. The innovation around testing new ideas is to be admired and the team consistently strives for the best possible outcome for their clients in every campaign. I have seen the hard work that goes on behind the scenes time and time again.

    Jeremy TobiasGiveEasy

    We really enjoy working closely with flat earth direct and helping charities to be more strategic and efficient with their data targeting and campaign analysis. The enthusiasm, attention to detail and thoughtful questioning of the fed team mean that our campaigns are always as effective and focused as possible.

    Andy TidySlingshot Data