It’s a huge honour to help some incredible organisations achieve their fundraising goals. Here’s some campaigns we’re really proud to have been involved with.
Helping the Flying Doctor Soar
Tripling appeal net income to $1.5m annually
Royal Flying Doctor Service Queensland (RFDS) is an iconic Aussie organisation, providing incredible, around-the-clock healthcare to Queenslanders in need.
There was a longstanding direct mail program in place, but growth was non-existent and RFDS desperately needed more income to fund its vital service.
A Win-Win Campaign for RSPCA
Safer pets and tens of thousands of new regular givers
In 2014, RSPCA NSW and RSPCA Queensland decided to join forces in an effort to grow their regular giving programs.
Knowing that the telephone is an excellent channel to talk to people about regular giving, our challenge was how to best acquire a large volume of new phone numbers from members of the public, who would then be called and asked to give a monthly gift. The question we needed to answer: how do we best pre-qualify leads to give us the best chance of turning them into regular supporters?
The Battler Batting Above its Weight
The bilby harnesses advocacy and generates serious dollars
Save the Bilby Fund (The Fund) had experienced the loss of several income streams over recent years. This financial strain was impeding their ability to bring the bilby—a native Aussie battler—back from the brink of extinction.
We had been working together to establish and grow their digital appeals program over the previous two years with much success.
Acquisition Evolution for PA Research Foundation
Navigating the ever-changing direct mail acquisition landscape
PA Research Foundation (PARF) are a remarkable contributor to cutting edge medical research and the home of the world’s first cancer vaccine—Gardasil. But in 2013, their fundraising income was heavily reliant on events. Developing a reliable and robust individual giving program became a key priority for PARF in order to commit to continued and sustained investment into its vital medical research.
Personality, puns and loads of ‘paw’tential
Guide Dogs leads the way in peer-to-peer event fundraising
The team at Guide Dogs South Australia were working to diversify their fundraising income through the introduction of a peer-to-peer fundraising event. In 2017, they piloted the introduction of month-long ‘Lead the Way May’, which encouraged participants to commit to walking their dog every day throughout the month of May.
what our clients say about us
“Jono and the team at flat earth direct have been instrumental in helping us to achieve exceptional results with our national fundraising event, PAWGUST. Their expertise in refining strategies was pivotal to the campaign’s success and their knowledge and insight in both digital and offline acquisition channels has been invaluable. The team are always extremely generous with their time, easy to work with, and very respectful of our organisation’s requirements. The best part about working with flat earth direct is that they really feel like part of our team at Guide Dogs. We don’t think of them as an external supplier or contractor—they share in all our ups and downs and show genuine excitement and support for the campaign.”Lauren LynaghGuide Dogs
“We have worked with flat earth direct across multiple regular giving and direct mail projects and they have played a key role in the growth and evolution of our fundraising program, particularly for regular giving. Many animals have been given their second chance at life due to the results we have achieved with fed. Everybody needs a good mate and RSPCA NSW certainly considers fed to be one of ours!”Kristy BlakeRSPCA NSW
“I attribute entirely the success of our fundraising initiatives and growth since 2015 to our working relationship with flat earth direct. As a small charity with extremely limited resources, we have been able to punch well above our weight with our campaigns achieving exceptional results. flat earth direct demonstrates a genuine commitment to our cause.”Kevin BradleySave the Bilby Fund
“The support from Jono, Sara and the flat earth direct team over the past few years has meant a true partnership. I can honestly say they have always been more like staff than consultants. fed take the time to understand your organisation and its strength and weaknesses, respond to changing markets and mould their support to fit budget and availability. Highly recommended for anyone requiring support on their annual fundraising program.”Damian ToppPA Research Foundation
“flat earth direct has helped transform our appeals and acquisition program. We’ve been working together since 2013, and in that time they’ve proven to be data driven, understand what’s going on in the sector, and have a stubborn commitment to delivering the best results. One hundred percent recommend fed to any charity who is wanting to raise more money from their individual donors, and is ready to implement a best practice direct marketing program.”Katherine AshRoyal Flying Doctor Service, Queensland Section